All posts and article which refer to Australian airline business, Qantas. With a focus on their marketing and e-Commerce.
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Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks,
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
Why read this? : We look at the value of storytelling in marketing. Great stories draw customers in and make your brand more engaging and memorable. Learn how from our example stories taken from categories
Why read this? : We explore what the travel and tourism industry is doing to keep their marketing going. Learn what Qantas and Tourism Australia are doing to keep customers engaged. Read this to learn