All posts and article which refer to Australian airline business, Qantas. With a focus on their marketing and e-Commerce.
Contact us if you can’t find what you’re looking for …
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities that come from people’s needs for communication, social and productivity. Learn what these needs look like,
Why read this? : We look at the value of storytelling in engaging your audience. Stories help you stand out and be more memorable. Learn from our example stories which cover whisky, TV cooking shows
Why read this? : Travel and tourism’s been hit hard this year. We look at what Qantas and Tourism Australia are doing with their marketing to keep going. Learn the messages they’re putting out and