
The 3 most common barriers to creative thinking
Why read this? : Creative thinking drives new ideas. But it’s often hard to get everyone on board. Some type of people create barriers to creative thinking and new ideas. We share examples of the 3
Articles and guides which refer to the concept of purpose, especially brand purpose. With a focus on how to use it in marketing, creative and e-Commerce.
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Why read this? : Creative thinking drives new ideas. But it’s often hard to get everyone on board. Some type of people create barriers to creative thinking and new ideas. We share examples of the 3
Why read this? : Learning about story structure improves how you tell your brand’s story. Well-structured stories draw the audience in. In this article, we show how story structure gives stories an engaging and familiar
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which
Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the