The 3 most common barriers to creative thinking
April 17, 2023
Why read this? : We share 3 of the most common barriers to creative thinking. Learn about the types of people who put up blockers to creativity, and how to get past them. Read this
purpose
Articles and guides which refer to the concept of purpose, especially brand purpose. With a focus on how to use it in marketing, creative and e-Commerce.
Get in touch if you can’t find what you’re looking for …
Read More »
Story structure lessons you can use on your brand
May 29, 2023
Why read this? : We look at how you can use story structure to improve the impact of your brand’s story. Learn how story structure gives stories an engaging and familiar shape, and creates drama
Find the best story types for your brand
February 9, 2023
Why read this? : Understanding different story types helps you tell your brand story better. We share the 7 most common story types, and examples of brands who use them. Learn which story types best fit
What’s the purpose of brand purpose?
February 13, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those