The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
purpose
Articles and guides which refer to the concept of purpose, especially brand purpose. With a focus on how to use it in marketing, creative and e-Commerce.
Contact us if you can’t find what you’re looking for …
Read More »
Story structure lessons you can use on your brand
September 5, 2022
Why read this? : Learning about story structure improves how you tell your brand’s story. Well-structured stories draw the audience in. In this article, we show how story structure gives stories an engaging and familiar
Find the best story types for your brand
June 2, 2022
Why read this? : You can tell a better story about your brand when you understand how different story types work. We share the 7 most common story types with examples of brands that use
What’s the purpose of brand purpose?
June 3, 2022
Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers