Articles and guides which relate to the use of psychology. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We show how design psychology helps you understand how people process and remember their experience of a design. Learn how to use 5 of the most common design psychology principles to
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Why read this? : We explore a big marketing innovation dilemma. Do you follow a marketing evolution approach to get safer but slower and smaller ideas? Or a marketing revolution approach for bigger, bolder but
Why read this? : We explore the psychology of fonts, an under-appreciated area of typography. Learn how you can use it to create a more consistent brand identity. Read this to help get your head
Why read this? : We look at how you use colour psychology in marketing. Learn how colours influence the way customers perceive your brand because of the mental associations they carry. Read this to get