Why read this? : We show how design psychology helps you understand what’s goes on in people’s heads when they experience a design. That understanding helps you create better, more impactful designs. We share 5
Articles and guides which relate to the use of psychology. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We look at where and how the psychology of fonts can add value to your business. Learn how it can boost your brand identity on key visual assets like logos, packaging
Why read this? : We review the impact colour has on how customers perceive your brand. Learn the value of using colour psychology in marketing. We cover how colours are defined, and how they have