Articles and guides which relate to the use of psychology. With a focus on how it relates to marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Why read this? : We show how design psychology helps you understand how people process and remember designs. Learn how to use 5 common design psychology principles to improve your designs’ impact. Read this to
Why read this? : We explore the psychology of fonts, an under-appreciated area of typography. Learn how you can use it to create a more consistent brand identity. Read this to help get your head
Why read this? : We look at how you use colour psychology in marketing. Learn how colours influence the way customers perceive your brand with the mental associations they carry. Read this to get better