All content related to Promotion, as part of the 4Ps of the marketing mix. Includes all relevant communication channels and activities.
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Why read this? : We look at how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this, and how to prepare for
Why read this? : We show how you can practice your advertising evaluation skills by analysing adverts from other categories. Learn how with our examples of bank advertising from Bankwest, Commbank and ANZ Bank. We try
Why read this? : We look at how you can grow your business by providing digital services. Learn about how to meet online customer needs in service areas like information, entertainment and shopping. Read this to
Why read this? : We look at why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which
Why read this? : We share the 5 key areas where Photoshop’s used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the
Why read this? : We look at 4 actions which help you find your e-Commerce competitive advantage. Learn how to stand out from the pack with customer knowledge, brand building, experience creation and a learning
Why read this? : We take another look at social media channels, this time focussing on You Tube, Pinterest, Reddit and Tumblr. Learn why you might need these channels, and how to use them to connect
Why read this? : We look at some of the more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this