All content related to Promotion, as part of the 4Ps of the marketing mix. Includes all relevant communication channels and activities.
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Why read this? : We explore how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read this
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online
Why read this? : We look at what happens when your media agency suggests a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn
Why read this? : We explore 4 actions which help you find your e-Commerce competitive advantage. Learn how customer knowledge, brand building, experience creation and a learning approach help you get ahead. Read this to