All content related to Promotion, as part of the 4Ps of the marketing mix. Includes all relevant communication channels and activities.
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Why read this? : We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this for better-planned and more profitable online store pricing. Before
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
Why read this? : We explore how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read this
Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online
Why read this? : We look at what happens when your media agency suggests a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the
Why read this? : We show how to practice your advertising evaluation skills by analysing adverts from other categories. Follow along as we learn from bank advertising examples by Bankwest, Commbank and ANZ Bank. Read
Why read this? : We look at how to grow your business by offering digital services. Learn from our examples of online customer needs in areas like information, entertainment and shopping. Read this to learn
Why read this? : We look at why those who say the 4Ps of marketing are out of date have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers actually do
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn
Why read this? : We explore 4 actions which help you find your e-Commerce competitive advantage. Learn how customer knowledge, brand building, experience creation and a learning approach help you get ahead. Read this to