All content related to Promotion, as part of the 4Ps of the marketing mix. Includes all relevant communication channels and activities.
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Why read this? : We look at how to uncover e-Commerce growth opportunities. Learn how to identify sources of growth. And how to position yourself with the highest potential customers in the market. Read this to
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online selling.
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this and how you can
Why read this? : We show how you can practice your advertising evaluation skills by analysing adverts from other categories. Learn how with our examples of bank advertising from Bankwest, Commbank and ANZ Bank. We try
Why read this? : Providing digital services for your customers is a great way to grow your business. We share the extra factors you need to include in the digital services marketing mix. Learn what
Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect
Why read this? : We share the 5 key areas where Photoshop is used for marketing activities. Learn how it’s used in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the different
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Why read this? : Following up on a previous article about social media channels, we pick off another 4 to look at. We review what You Tube, Pinterest, Reddit and Tumblr can do for your
Why read this? : We share some of the more informal ways you can go about marketing agency evaluation. Learn from our examples the differences between what good and bad agencies say and do. Read this
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,