What a great project team looks and feels like
April 18, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
project team
Articles and guides which refer to the creation and management of a project team. With a focus on how to do it in marketing, creative and e-Commerce.
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What you learn from a D2C post-launch review
February 7, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover, and when it should happen. We also look at how to
The value of Six Hats creative thinking
April 20, 2023
Why read this? : Six Hats is a creative thinking process developed by Edward De Bono. Read our summary of the process and the pros and cons of using it. Then, see it in action
How to improve marketing decision-making
February 17, 2023
Why read this? : We look at marketing decision-making. Learn the different approaches, roles and styles you can use to improve the way you make marketing decisions. Read this for ideas on how to make your
The alternative 4Ps of marketing
March 24, 2023
Why read this? : We look at why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which
On your marks, get set, build your e-Commerce knowledge!
March 29, 2023
Why read this? : We look at different ways to help your e-Commerce knowledge take off. Learn how to get faster and smarter at building online sales. We show how the lessons from our first store