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project team

Articles and guides which refer to the creation and management of a project team. With a focus on how to do it in marketing, creative and e-Commerce.

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How to improve marketing decision-making

Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles

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Man's back with writing - The 4ps of marketing pointing towards elbows, with people who say the 4Ps is dead pointing towards arse.

The alternative 4Ps of marketing

Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect

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