What a great project team looks and feels like
December 6, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
project team
Articles and guides which refer to the creation and management of a project team. With a focus on how to do it in marketing, creative and e-Commerce.
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What you learn from a D2C post-launch review
October 5, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who should be involved, what it should cover, and when it should happen. We also look at how to
The value of Six Hats creative thinking
August 10, 2023
Why read this? : We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it in action as we apply it
How to improve marketing decision-making
October 24, 2023
Why read this? : We look at the different approaches, roles and styles you can use to improve marketing decision-making. Learn how to reduce the frustration and make smarter and faster decisions. Read this for
The alternative 4Ps of marketing
November 20, 2023
Why read this? : We look at why those who say the 4Ps of marketing are out of date have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers actually do
On your marks, get set, build your e-Commerce knowledge!
November 21, 2023
Why read this? : We explore how you make faster and smarter decisions as you build your e-Commerce knowledge. Learn which lessons from our first store launch accelerated the launch of our second store. On