
What a great project team looks and feels like
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
Articles and guides which refer to the creation and management of a project team. With a focus on how to do it in marketing, creative and e-Commerce.
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Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover, and when it should happen. We also look at how to
Why read this? : Six Hats is a creative thinking process developed by Edward De Bono. Read our summary of the process and the pros and cons of using it. Then, see it in action
Why read this? : We look at marketing decision-making. Learn the different approaches, roles and styles you can use to improve the way you make marketing decisions. Read this for ideas on how to make your
Why read this? : We look at why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which
Why read this? : We look at different ways to help your e-Commerce knowledge take off. Learn how to get faster and smarter at building online sales. We show how the lessons from our first store