What you learn from a D2C post-launch review
January 27, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover and when it should happen. We also look at how to
project management
Articles and guides which refer to project management. With a focus on how to use it in marketing, creative and e-Commerce.
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Quick and easy tips for quick and easy copywriting
January 30, 2023
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
How to improve marketing decision-making
January 30, 2023
Why read this? : We look at how decision-making works in marketing. Learn the different approaches, roles and styles you can use to improve the way you make decisions. Read this for ideas on how to
The alternative 4Ps of marketing
November 17, 2022
Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect