Dull ideas and how to brighten them
August 26, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
profit and loss
Articles and guides which refer to the profit and loss. A financial reporting tool used to track sales, costs and profits over time.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The 5Ws of commercialising ideas
August 24, 2026
We explore the 5Ws of commercialising ideas. Learn why, what, who, where and when you face challenges to getting people’s support. Read this to learn smarter ways of commercialising ideas.
Customer understanding keeps your brand on the right path
August 12, 2026
We explore how customer understanding helps you guide ideas through your business. Learn how it helps you take on common internal commercial challenges. Read this to learn how to use customer understanding to make better-balanced business decisions.
How to manage online store pricing
September 8, 2026
We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this to plan for more profitable online store pricing.
Our 3 most popular lessons from 2022
September 9, 2026
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
What you learn from a D2C post-launch review
June 2, 2026
We share what you learn from doing a D2C post-launch review. Learn who to involve, what to cover, and when it should happen. Plus, how to turn the learnings into a compelling story. Read this to learn how to do a D2C post-launch review.
Managing your D2C delivery cost
June 11, 2026
We review the role of delivery cost in your D2C business model. Learn which delivery factors impact your bottom line and how to balance customer appeal and staying profitable. Read this to learn how to plan your D2C delivery cost more effectively.
How to handle common e-Commerce issues post-launch
August 6, 2026
We explore common e-Commerce issues which happen after launching an online store. Learn how to tackle challenges like slow sales, task prioritisation and building an e-Commerce culture. Read this to learn how to handle common e-Commerce issues post-launch.
Case study of an online store profit and loss
August 5, 2026
We go through each line of our first online store profit and loss. Learn which financial measures to track in D2C selling. Read this to be better informed about building an online store profit model.
E-Commerce capability – 12 ways to drive success
September 8, 2026
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
Price discounts – Good or bad idea?
September 4, 2026
We explore why sales teams like price discounts and marketing teams don’t. Learn the finances of price promotion, and why context drives how you use them. Read this to learn how price discounts fit into your sales and marketing planning.
Be audacious for competitive advantage
June 25, 2026
We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the thinking you need to build your competitive advantage.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
