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profile

Articles and guides which refer to the creation of a profile, usually of your ideal customer. With a focus on how to use it in marketing, creative and e-Commerce.

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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