Articles and guides which refer to the creation of a profile, usually of your ideal customer. With a focus on how to use it in marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the art of creating copywriting ideas. Learn the stimuli and processes used to crack this key part of the copywriting process. Read this to get more and better copywriting ideas.
We share our most popular lessons from 2023. Learn which of our marketing, creative and e-Commerce articles drove the most interest. Read this to kickstart your thinking about how to grow in 2024.
We explore how market research, brand strategy and editing sharpen your target audience writing. Learn how to combine these to create compelling copy for customers. Read this to learn how to hit the bullseye with your target audience writing.
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.
We look at how to use storytelling in marketing. Learn why stories grab attention and engage emotions. Read this to give your marketing storytelling a happier ever after ending.
We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this to learn how to make the customer the hero of your brand’s story.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
