Articles and guides which refer to the creation of a profile, usually of your ideal customer. With a focus on how to use it in marketing, creative and e-Commerce.
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Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : You can improve the impact of your marketing by applying lessons from storytelling. We share why stories are such an effective way to communicate, and ways you can use them in
Why read this? : Customer segment profiles help you define and describe your target audience. We share how to put one together and how to use it. Learn why being able to describe your customer