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product marketing

All articles and guides related the the “Product” element of the 4Ps of the marketing mix, including core and augmented products and product development.

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Sowing the seeds of e-Commerce growth

Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself

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Grow your business with digital services

Why read this? : We look at how you can grow your business by providing digital services. Learn about how to meet online customer needs in service areas like information, entertainment and shopping. Read this to

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What e-Commerce 2020 has taught us

Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on the lessons we’ve learned over the last year. Read

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