All articles and guides related the the “Product” element of the 4Ps of the marketing mix, including core and augmented products and product development.
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We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages.
We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
We dive into how you set up and run a great project team. Learn which skills drive the 3 key roles in the team. Read this to learn what a great project team looks and feels like.
We explore the role of packaging in brand building. Learn how it influences customers before, during and after the sale. Read this to learn how to use packaging to grow your brand.
We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this to learn how to sow the seeds of your future e-Commerce growth.
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
We explore the benefits of your website in digital marketing. Learn how it supports reach, engagement and sales. We also review the systems, skills and resources you need to run it. Read this to learn how to make your website work harder for you.
We take lessons from 3 leading online fashion shopping sites. Learn how The Iconic, Myer and Converse’s D2C store offer different customer experiences. Read this for ideas on how to sharpen up your online selling.
We show how to build your advertising evaluation skills by analysing adverts from other categories. Follow along as we review bank advertising examples by Bankwest, CommBank and ANZ Bank. Read this for advertising evaluation ideas you can bank on.
We explore how offering digital services helps brands grow. Learn from our examples in service areas like information, entertainment and shopping. Read this for ideas on how to use digital services to drive more sales.
We look at why those who say the 4Ps of marketing are outdated have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers really do day to day. Read this to learn how project management, planning, politics and pain management matter in marketing.
We explore 4 areas that help you find your e-Commerce competitive advantage. Learn how analysing customer, brand, experience and learning helps you find your point of difference. Read this to learn how to craft a compelling e-Commerce competitive advantage.
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