Sowing the seeds of e-Commerce growth
August 10, 2022
Why read this? : We look at how you go about finding e-Commerce growth opportunities. Learn how to identify where the growth will come from. How to decide which customers to go after. And how
product marketing
All articles and guides related the the “Product” element of the 4Ps of the marketing mix, including core and augmented products and product development.
Contact us if you can’t find what you’re looking for …
Read More »
What type of agency does your marketing need?
August 9, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Let’s step into online fashion shopping
June 23, 2022
Why read this? : Online fashion shopping is one of the most dynamic areas of e-Commerce. We review the online shopping experience at The Iconic, Myer and Converse’s D2C store. Learn how they handle customer-facing
Bank advertising – what’s the story here?
July 19, 2022
Why read this? : You can practice your advertising evaluation skills by analysing adverts from other categories. We show you how with examples of bank advertising from Bankwest, Commbank and ANZ Bank. Learn from these
Grow your business with digital services
August 8, 2022
Why read this? : Providing digital services for your customers is a great way to grow your business. We share the extra factors you need to include in the digital services marketing mix. Learn what
The alternative 4Ps of marketing
August 11, 2022
Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect
Four key lessons to find your e-Commerce competitive advantage
August 8, 2022
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Barriers to e-Commerce – Not everyone’s a fan
August 8, 2022
Why read this? : There’s many benefits to selling online, but not everyone will be a fan. We share key barriers to e-Commerce we ran into setting up our first online store. Learn the types
Three ways to generate more creative thinking ideas
June 15, 2022
Why read this? : You need creativity to grow your business, but it isn’t always easy to do. We share three ways you can generate more creative thinking ideas. Learn the importance of allocating roles
What e-Commerce 2020 has taught us
August 8, 2022
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on what lessons we’ve learned over the last year. Read
On your marks, get set, build your e-Commerce knowledge!
August 8, 2022
Why read this? : The more online stores you build, the faster and better you get at building them. You build your e-Commerce knowledge and make smarter and surer decisions. Read this to learn how
Price discounts – Good or bad idea?
August 4, 2022
Why read this? : The role of price discounts in your sales and marketing approach can divide opinions. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a