All articles and guides related the the “Product” element of the 4Ps of the marketing mix, including core and augmented products and product development.
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Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity and influences customers before, during and after the point of sale. Read this to
Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We take lessons from 3 leading online fashion shopping sites. Learn how The Iconic, Myer and Converse’s D2C store offer different front- and back-end customer experiences. Read this for ideas on
Why read this? : We show how to practice your advertising evaluation skills by analysing adverts from other categories. Follow along as we learn from bank advertising examples by Bankwest, Commbank and ANZ Bank. Read
Why read this? : We look at how to grow your business by offering digital services. Learn from our examples of online customer needs in areas like information, entertainment and shopping. Read this to learn
Why read this? : We look at why those who say the 4Ps of marketing are out of date have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers actually do
Why read this? : We explore 4 actions which help you find your e-Commerce competitive advantage. Learn how customer knowledge, brand building, experience creation and a learning approach help you get ahead. Read this to
Why read this? : We share examples of the main barriers to e-Commerce we ran into setting up our first online store. Learn from our experiences how to deal with different challenges you might face.
Why read this? : We look at different ways to come up with more creative thinking ideas. Learn how to use roles, modes and environment / culture to boost creativity. Read this to learn 3