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product life cycle

Articles and guides which refer to the product life cycle. A marketing concept which shows how brands grow through different stages over time – introduction, growth, maturity and decline.

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Life cycle of a marketer - from assistant brand manager to chief marketing officer

The life cycle of marketing career development

Why read this? : We explore the similarities between marketing career development and the Product Life Cycle. Learn how your impact, expertise, enthusiasm and bullshit tolerance evolve over the course of your marketing career. Read this

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