The pros and cons of early adopters
October 12, 2023
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to
product life cycle
Articles and guides which refer to the product life cycle. A marketing concept which shows how brands grow through different stages over time – introduction, growth, maturity and decline.
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The life cycle of marketing career development
November 22, 2023
Why read this? : We explore the similarities between marketing career development and the Product Life Cycle. Learn how your impact, expertise, enthusiasm and bullshit tolerance evolve over the course of your marketing career. Read this