Articles and guides which refer to product information. Covers facts, features and benefits in advertising, packaging and on e-Commerce product pages.
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Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Why read this? : Online fashion shopping is one of the most dynamic areas of e-Commerce. We review the online shopping experience at The Iconic, Myer and Converse’s D2C store. Learn how they handle front-end
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on the lessons we’ve learned over the past 12 months.
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big