Articles and guides which refer to product information systems. Used to manage product information of brand and e-Commerce websites.
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Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity and influences customers before, during and after the point of sale. Read this to
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We share 8 different areas that shape your e-Commerce culture. Learn how improving key areas like people, leadership, environment and systems helps you get things done. Read this to learn what’s
Why read this? : We take lessons from 3 leading online fashion shopping sites. Learn how The Iconic, Myer and Converse’s D2C store offer different front- and back-end customer experiences. Read this for ideas on
Why read this? : We look at what’s been a big year for e-Commerce in 2020. Learn the lessons we’ve gathered over the past 12 months. Read this for 5 big lessons on how to
Why read this? : We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do