Articles and guides which relate to the use of price. With a focus on how it relates to marketing, creative and e-Commerce.
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We explore the most common subscription models such as value, convenience and discovery. Learn what these benefits mean for customers and your brand. Read this to learn how subscription models help you recruit, retain and reward your most loyal customers.
You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling, with examples of each approach. Read this to learn how to craft a clearer competitive strategy in e-Commerce.
We explore how offering digital services helps brands grow. Learn from our examples in service areas like information, entertainment and shopping. Read this for ideas on how to use digital services to drive more sales.
We look at why those who say the 4Ps of marketing are outdated have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers really do day to day. Read this to learn how project management, planning, politics and pain management matter in marketing.
We explore why sales teams like price discounts and marketing teams don’t. Learn the finances of price promotion, and why context drives how you use them. Read this to learn how price discounts fit into your sales and marketing planning.
What do online shoppers want? We explore how key e-Commerce benefits like convenience, range and price meet shopper needs. Read this to learn about the most common benefits sought by online shoppers.
Our first online store as Three-Brains launched last week. We share our initial thoughts about selling t-shirts online. Learn about our experience of delivery, pricing and using insights to create designs. Read this to learn more about selling t-shirts online.
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
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