Articles and guides which relate to the use of price. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each