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price

Articles and guides which relate to the use of price. With a focus on how it relates to marketing, creative and e-Commerce.

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Question mark spray painted onto a tree trunk among a wood of trees

Building an e-Commerce strategy example

Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review

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Small leaf growing in sandy earth

Sowing the seeds of e-Commerce growth

Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself

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Man's back with writing - The 4ps of marketing pointing towards elbows, with people who say the 4Ps is dead pointing towards arse.

The alternative 4Ps of marketing

Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect

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Shop window with two clothed mannequins and three price discount stickers on the window of 50%, 30% and 20%

Price discounts – Good or bad idea?

Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives

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The importance of market research

Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas

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