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price

Articles and guides which relate to the use of price. With a focus on how it relates to marketing, creative and e-Commerce.

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Man's back with writing - The 4ps of marketing pointing towards elbows, with people who say the 4Ps is dead pointing towards arse.

The alternative 4Ps of marketing

Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect

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Blurry street scene with person holding glasses one metre in from of them - getting clear vision is part of market research skills

The importance of market research

Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas

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