Skip to content

positioning

Articles and guides which relate to the use of brand positioning. With a focus on how it relates to marketing, creative and e-Commerce.

Contact us if you can’t find what you’re looking for …

Question mark spray painted onto a tree trunk among a wood of trees

Building an e-Commerce strategy example

Why read this? : We walk through the steps of building an e-Commerce strategy for an example pizza delivery business. That includes an external analysis to identify opportunities, and how to plan for internal capabilities. We

Read More »
e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

Read More »