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positioning

Articles and guides which relate to the use of brand positioning. With a focus on how it relates to marketing, creative and e-Commerce.

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Why brands matter

Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of

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Building an e-Commerce strategy example

Why read this? : We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you face. Learn the types of objections you’ll get, and how to handle them.

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