Why read this? : A market attractiveness model helps you decide which segments to target. We share how it works with an example of a common targeting decision. Learn the types of data you can
Articles and guides which relate to the idea of brand position. With a focus on how to use it for marketing, creative and e-Commerce.
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Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
Snapshot : Customer targeting decisions are an important part of brand management. Customer segment profiles help you define and describe your target customers. We’ll share how to use them to create a shared understanding of