Skip to content

point of difference

Articles and guides which refer to the point of difference. In marketing, it’s part of the positioning statement that shows the unique benefit the brand offers.

Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and

Read More »