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point of difference

Articles and guides which refer to the point of difference. In marketing, it’s part of the positioning statement that shows the unique benefit the brand offers.

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challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and

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