Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
point of difference
Articles and guides which refer to the point of difference. In marketing, it’s part of the positioning statement that shows the unique benefit the brand offers.
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What’s the purpose of brand purpose?
October 17, 2022
Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
August 8, 2022
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of