Be a challenger brand in 2022
June 29, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
point of difference
Articles and guides which refer to the point of difference. In marketing, it’s part of the positioning statement that shows the unique benefit the brand offers.
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What’s the purpose of brand purpose?
June 3, 2022
Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
June 22, 2022
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of