Be a challenger brand in 2022
January 30, 2023
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
point of difference
Articles and guides which refer to the point of difference. In marketing, it’s part of the positioning statement that shows the unique benefit the brand offers.
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What’s the purpose of brand purpose?
February 13, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
January 31, 2023
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of