Articles and guides which relate to the use of planning. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover and when it should happen. We also look at how to
Why read this? : We share the planning which goes into great advertising campaign ideas. Learn what drives the need for campaigns, and makes them different. We also look at when you talk about campaigns, and
Why read this? : We look at how to uncover e-Commerce growth opportunities. Learn how to identify sources of growth. And how to position yourself with the highest potential customers in the market. Read this to
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Why read this? : Dealing with e-Commerce issues is a big part of running an online store. The post-launch period can be especially tough. We share 3 of the most common e-Commerce issues you’ll face
Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Why read this? : We share what you need to learn to get better at writing briefs. Learn answers to key questions like why you need them. What’s in them, and who should write them. And
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect
Why read this? : We share why many businesses find marketing planning a challenge. Learn the importance of separating the marketing planning process from the plan itself. Plus, we share key tips on how to