Grab a pizza this example marketing mix
June 7, 2023
Why read this? : We go through an example marketing mix for a pizza delivery business. Learn about all 7Ps of marketing by seeing how you’d apply them to a specific business. Read this to
planning
Articles and guides which relate to the use of planning. With a focus on how it relates to marketing, creative and e-Commerce.
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Using a SWOT example to drive impact and actions
March 14, 2023
Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make
What you learn from a D2C post-launch review
June 8, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover, and when it should happen. We also look at how to
Planning for great advertising campaign ideas
May 19, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Sowing the seeds of e-Commerce growth
June 8, 2023
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Use digital insights to boost your brand’s health
May 25, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
How to handle common e-Commerce issues post launch
March 8, 2023
Why read this? : Dealing with e-Commerce issues is a big part of running an online store. The post-launch period can be especially tough. We share 3 of the most common e-Commerce issues you’ll face
The story of the mighty battle against marketing barriers
February 6, 2023
Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
How to do an e-Commerce forecast
March 9, 2023
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
A brief guide to writing briefs
May 19, 2023
Why read this? : We share key tips on how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long
E-Commerce capability – 12 ways to drive success
February 15, 2023
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
The alternative 4Ps of marketing
March 24, 2023
Why read this? : We look at why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which