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planning process

Articles and guides which relate to the planning process. With a focus on how it relates to marketing, creative and e-Commerce.

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Small leaf growing in sandy earth

Sowing the seeds of e-Commerce growth

Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this

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Your man looking up towards the ceiling

How to do an e-Commerce forecast

Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we share

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Man writing blue shirt

A brief guide to writing briefs

Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.

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