Articles and guides which relate to the planning process. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We share how you find e-Commerce growth opportunities. Learn how to work out where growth will come from. Which customers and markets to go after. And how to decide where to position
Why read this? : Dealing with e-Commerce issues is a big part of running an online store. The post-launch period can be especially tough. We share 3 of the most common e-Commerce issues you’ll face
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Why read this? : Providing digital services for your customers is a great way to grow your business. We share the extra factors you need to include in the digital services marketing mix. Learn what
Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect
Why read this? : We share why many businesses find marketing planning a challenge. Learn the importance of separating the marketing planning process from the plan itself. Plus, we share key tips on how to