Articles and guides which relate to the planning process. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking.
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Why read this? : We share some of the most common e-Commerce issues you run into after launching an online store. Learn how to overcome challenges like slow sales, task prioritisation and building an e-Commerce
Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we walk
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We share 12 different e-Commerce capability areas covering skills, processes and systems you need to succeed at online selling. Learn what you need to support key e-Commerce activities from identifying the
Why read this? : We look at how you can grow your business by providing digital services. Learn how to meet online customer needs in areas like information, entertainment and shopping. Read this to learn
Why read this? : We look at why those who say the 4Ps of marketing are out of date have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers actually do
Why read this? : We look at ways to ease some of the pain of marketing planning. For example, learn why separating the process from the plan itself works so well. Plus, key tips on