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place

All articles and posts which relate to”Place” part of the 4Ps of the marketing mix. Includes any relevant elements of the supply chain.

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Man's back with writing - The 4ps of marketing pointing towards elbows, with people who say the 4Ps is dead pointing towards arse.

The alternative 4Ps of marketing

Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect

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An Amazon cardboard box with Christmas icons on it sitting in a hallway with a Christmas tree in the background

What e-Commerce 2020 has taught us

Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on what lessons we’ve learned over the last year. Read

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