All articles and posts which relate to”Place” part of the 4Ps of the marketing mix. Includes any relevant elements of the supply chain.
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Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online selling.
Why read this? : We look at how you can grow your business by providing digital services. Learn about how to meet online customer needs in service areas like information, entertainment and shopping. Read this to
Why read this? : We look at why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Why read this? : There’s many benefits to selling online, but not everyone agrees with them. Learn from our example of the main barriers to e-Commerce we ran into setting up our first online store. We
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on the lessons we’ve learned over the last year. Read
Why read this? : We look at different ways to help your e-Commerce knowledge take off. Learn how to get faster and smarter at building online sales. We show how the lessons from our first store
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the television and car categories set up their search, technology
Why read this? : Choosing a Print on Demand supplier can be tricky. We share the list we went through when we set up our online T-shirt store. Learn why we picked the platforms we did,