Grab a pizza this example marketing mix
August 22, 2023
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
place
All articles and posts which relate to”Place” part of the 4Ps of the marketing mix. Includes any relevant elements of the supply chain.
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Sowing the seeds of e-Commerce growth
June 8, 2023
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
3 D2C challenges and how to overcome them
June 13, 2023
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
7 advanced e-Commerce techniques to drive more sales
August 11, 2023
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online
Grow your business with digital services
June 29, 2023
Why read this? : We look at how you can grow your business by providing digital services. Learn how to meet online customer needs in areas like information, entertainment and shopping. Read this to learn
The alternative 4Ps of marketing
July 28, 2023
Why read this? : We look at why those who say the 4Ps of marketing are out of date have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers actually do
Four key lessons to find your e-Commerce competitive advantage
September 26, 2023
Why read this? : We explore 4 actions which help you find your e-Commerce competitive advantage. Learn how customer knowledge, brand building, experience creation and a learning approach help you get ahead. Read this to
Barriers to e-Commerce – Not everyone’s a fan
September 28, 2023
Why read this? : We share examples of the main barriers to e-Commerce we ran into setting up our first online store. Learn from our experiences how to deal with different challenges you might face.
What e-Commerce 2020 has taught us
September 26, 2023
Why read this? : We look at what’s been a big year for e-Commerce in 2020. Learn the lessons we’ve gathered over the past 12 months. Read this for 5 big lessons on how to
On your marks, get set, build your e-Commerce knowledge!
July 31, 2023
Why read this? : We share how building your e-Commerce knowledge helps you make faster and smarter online selling decisions. Learn the key lessons from our first store launch we used to accelerate the launch
Product pages and selling high ticket products online
June 21, 2023
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the TV and car categories set up their search, technology