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place

All articles and posts which relate to”Place” part of the 4Ps of the marketing mix. Includes any relevant elements of the supply chain.

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Sowing the seeds of e-Commerce growth

Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you face. Learn the types of objections you’ll get, and how to handle them.

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