Articles and guides which relate to animated movie creator, Pixar. With a focus on what we can learn from their approach to marketing and creativity.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
We dive into how you set up and run a great project team. Learn which skills drive the 3 key roles in the team. Read this to learn what a great project team looks and feels like.
We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for examples of ways to build a more creative culture.
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
We share 3 common barriers to creative thinking. Learn how to handle the types of people who block creativity. Read this to lower the barriers to creative thinking in your business.
We explore common e-Commerce issues which happen after launching an online store. Learn how to tackle challenges like slow sales, task prioritisation and building an e-Commerce culture. Read this to learn how to handle common e-Commerce issues post-launch.
We explore how your culture can create breakthrough ideas. Learn how to encourage thinking that drives bolder, boundary-pushing innovation. Read this for ideas on creating better and bolder breakthrough ideas.
We explore how asking the 5W questions improves your idea generation process. Learn how why, what, who, where and when helps you create more and better ideas. Read this to learn the 5Ws of idea generation.
Why this idea means business : We explore how to build a better and more balanced creative approval process. Learn how to push creative boundaries but prevent creative chaos. Read this to learn how to
We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar. How the distinctiveness bias makes your brand stand out. And the real meaning of a fair deal in negotiations. Read this for examples of ideas found by reading business books.
We share quick and easy ideas to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too early. Read this to improve your creative problem-solving.
We look at how combining seemingly unrelated subjects helps you create new ideas. Learn what happens when we mash up a brainstorming lesson, Stephen King and T-shirts. Read this for ideas that link creative thinking, writing and graphic design.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Our mission is to build better brands with brighter ideas.
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