Articles and ideas which relate to the photography industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We share the 5 key areas where Photoshop’s used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the
Why read this? : We look at the impact of photo editing in marketing. Learn why there are so many different opinions about it. We share examples of positive and negative uses of photo editing.