Articles and ideas which relate to the photography industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Why read this? : We share the 5 key areas where Photoshop is used for marketing activities. Learn how it’s used in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the different
Why read this? : We look at the impact of photo editing in marketing and e-Commerce. Learn why there’s so many different opinions about it. We share examples of positive and negative uses of photo editing.