Articles and guides which refer to personality. With a focus on how this psychological concept can be used in marketing, creative and e-Commerce.
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Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And
Why read this? : The way you set up your e-Commerce culture defines how your online business does things. We share 8 different ways to make it work better. Learn about key areas like people
Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out what your e-Commerce style is. Learn the pros and cons