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personality

Articles and guides which refer to personality. With a focus on how this psychological concept can be used in marketing, creative and e-Commerce.

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How to give good copywriting feedback

Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And

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What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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