Articles and guides which refer to personality. With a focus on how this psychological concept can be used in marketing, creative and e-Commerce.
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Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
Why read this? : We explore how different insight profiles shape your e-Commerce style. Learn the good and bad sides of Sunshine Yellows, Fiery Reds, Cool Blues and Earth Greens in e-Commerce. Read this to learn about different