Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
personality
Articles and guides which refer to personality. With a focus on how this psychological concept can be used in marketing, creative and e-Commerce.
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How to give good copywriting feedback
January 27, 2023
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Eight ways to build a great e-Commerce culture
December 9, 2022
Why read this? : We share 8 different ways to improve the way your e-Commerce culture works. Learn how improving key areas like people, leadership, environment and systems helps you get things done. Read this to
What’s the purpose of brand purpose?
October 17, 2022
Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
The Three Monkeys of Creativity – What’s your creative personality style?
January 18, 2023
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
The Three Monkeys of e-Commerce – What’s your e-Commerce style?
November 14, 2022
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out your e-Commerce style. Learn the pros and cons of Sunshine Yellows, Fiery