Where and when to use different colour systems
May 23, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
Pantone
Articles and guides which refer to Pantone. This is a colour reference guide mainly used in graphic design for printing physical items like packaging.
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Colour in design and what it means for marketing
February 16, 2023
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to