Where and when to use different colour systems
September 7, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
Pantone
Articles and guides which refer to Pantone. This is a colour reference guide mainly used in graphic design for printing physical items like packaging.
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Colour in design and what it means for marketing
June 27, 2023
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how to use it at different stages of the brand choice funnel. Plus, how to