Articles and guides which relate to packaging and packaging development. Includes articles related to how to use packaging for e-Commerce.
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Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : We review the role of delivery cost in your D2C business model. Learn how the different components of delivery cost impact your profit and loss. Learn how to balance making delivery attractive
Why read this? : Marketing mistakes are inevitable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons
Why read this? : We share the 5 key areas where Photoshop is used for marketing activities. Learn how it’s used in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the different
Why read this? : We look at what’s involved in creating great product page content. Learn how to build on the basics of product name, information and images. We review examples of successful product pages in
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging
Why read this? : Your brand logo is a key part of your brand identity. We show how you use it to introduce, identify and differentiate your brand. Lear about the differences between how customers see