What you learn from a D2C post-launch review
February 7, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover, and when it should happen. We also look at how to
order to delivery
Articles related to the all aspects of the order to delivery of physical products through e-Commerce. All stages from the warehouse through to the doorstep.
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Building an e-Commerce strategy example
January 27, 2023
Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review
What to look for in an e-Commerce agency
February 15, 2023
Why read this? : We look at how to work out what you need from an e-Commerce agency. Learn about the different types of services they offer. From high level strategy and planning to front-end activation.
How to improve your D2C experience
February 3, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Managing your D2C delivery cost
January 27, 2023
Why read this? : We review the role of delivery cost in your D2C business model. Learn how the different components of delivery cost impact your profit and loss. Learn how to balance making delivery attractive
What IT skills are required for e-Commerce?
January 27, 2023
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
3 D2C challenges and how to overcome them
February 7, 2023
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Case study of an online store profit and loss
January 30, 2023
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
Marketing and e-Commerce divided by a common language
January 31, 2023
Why read this? : We look at the similarities and differences between marketing and e-Commerce. Learn how they share similar goals like building brands and winning customers. But also why they find it so difficult to
Barriers to e-Commerce – Not everyone’s a fan
January 31, 2023
Why read this? : There’s many benefits to selling online, but not everyone agrees with them. Learn from our example of the main barriers to e-Commerce we ran into setting up our first online store. We
What e-Commerce 2020 has taught us
January 31, 2023
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on the lessons we’ve learned over the last year. Read
On your marks, get set, build your e-Commerce knowledge!
March 29, 2023
Why read this? : We look at different ways to help your e-Commerce knowledge take off. Learn how to get faster and smarter at building online sales. We show how the lessons from our first store