
Ideas to fix 9 common e-Commerce friction points
We explore how to fix 9 common e-Commerce friction points. Learn from our obvious and non-obvious friction fixes. Read this to get fitter and faster at fixing friction points.
Articles related to the all aspects of the order to delivery of physical products through e-Commerce. All stages from the warehouse through to the doorstep.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We explore how to fix 9 common e-Commerce friction points. Learn from our obvious and non-obvious friction fixes. Read this to get fitter and faster at fixing friction points.

We explore how to make the most of your e-Commerce FAQ page. Learn how to engage online shoppers by answering their most common questions. Read this to make your e-Commerce FAQ FAB for customers.

We explore the ups and downs of the e-Commerce supply chain. Learn how to positively reframe the challenges and make your e-Commerce supply chain an opportunity, not an issue.

We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this to improve the robustness and reliability of your D2C order processing.

We share what you learn from doing a D2C post-launch review. Learn who to involve, what to cover, and when it should happen. Plus, how to turn the learnings into a compelling story. Read this to learn how to do a D2C post-launch review.

We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.

We explore the role of an e-Commerce agency. Learn how they can support strategy, planning and customer activation. Plus, we cover how an interagency approach works in e-Commerce. Read this to learn what to look for in an e-Commerce agency.

We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.

We review the role of delivery cost in your D2C business model. Learn which delivery factors impact your bottom line and how to balance customer appeal and staying profitable. Read this to learn how to plan your D2C delivery cost more effectively.

We share what IT skills are required for e-Commerce. Learn how IT supports key online shopping experiences like digital media, websites, payments, order to delivery and customer service. Read this to learn the IT skills you need in e-Commerce.

Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. Learn the objections you face and how to handle them. Read this for ideas and inspiration on overcoming D2C challenges.

We go through each line of our first online store profit and loss. Learn which financial measures to track in D2C selling. Read this to be better informed about building an online store profit model.
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