
How to take on the market leader and win
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
All articles and content referring to opportunities, as used in the SWOT – strengths, weaknesses, opportunities, threats – strategic planning model.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.

We explore the ups and downs of the e-Commerce supply chain. Learn how to positively reframe the challenges and make your e-Commerce supply chain an opportunity, not an issue.

We explore how to define and refine your e-Commerce opportunity. Learn how to craft it as a high-level concept, a plan on a page and in full detail. Read this to learn how to more clearly show your e-Commerce opportunity.

We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why it’s time to move on from digital transformation.

We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking. Read this to see an example of a SWOT driving priorities and actions.

What do online shoppers want? We explore how key e-Commerce benefits like convenience, range and price meet shopper needs. Read this to learn about the most common benefits sought by online shoppers.
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