All articles and content referring to the Openness personality trait. With a focus on how it impacts marketing, creativity and e-Commerce.
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We explore how to find your creative place. Learn how to shape where creativity happens mentally, physically and with your audience. Read this for ideas on finding a better place to be creative.
We explore the benefits of being a creative explorer. Learn how having an open mind (and using it) gets you to more and better ideas. Read this to set your inner creative explorer free.
We explore the pros and cons of decisive leadership. Learn when it works and when it doesn’t. Read this to learn more about the consequences of leaders being decisive.
We explore why it can be hard to start creating ideas. Learn how to reframe these challenges as creative opportunities. Read this to kick off your creative process more effectively.
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
We explore how modern ideas about preparation, people and process lead to better brainstorming. Learn how most current brainstorms still use techniques created in the 1940s. Read this to bring your brainstorming into the 21st Century.
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
We explore how psychology principles shape your brand personality. Learn how the Big 5, free traits and personal projects drive your brand’s actions. Read this for ideas on how to polish your brand personality.
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
We explore why the “curious and pick things up as you go” approach of the magpie works in e-Commerce. Learn from the examples we share from our first-ever D2C project. Read this to learn more about e-Commerce.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Our mission is to build better brands with brighter ideas.
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