
Story structure lessons you can use on your brand
Why read this? : We look at how you can use story structure to improve the impact of your brand’s story. Learn how story structure gives stories an engaging and familiar shape, and creates drama
Articles and guides which refer to the idea of the Opening Act. Taken from storytelling structure, applies to the first section of a story that sets up the rest of the story.
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Why read this? : We look at how you can use story structure to improve the impact of your brand’s story. Learn how story structure gives stories an engaging and familiar shape, and creates drama