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online shop

All articles and content that relates to setting up or running an online shop. Includes everything related to key steps in the buying journey such as marketing, website set-up, order processing, delivery and customer service.

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Building an e-Commerce strategy example

Why read this? : We walk through the steps of building an e-Commerce strategy for an example pizza delivery business. That includes an external analysis to identify opportunities, and how to plan for internal capabilities. We

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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Inside a courier delivery van, many different types of packages in cardboard boxes stacked up for delivery

Managing your D2C delivery cost

Why read this? : How you manage delivery cost is a key part of your D2C business model. We break down the different elements of delivery cost, and how they impact your profit and loss.

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Two men holding pencils comparing notes on a piece of paper in in front of macbooks

52 ways to start testing e-Commerce websites

Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests

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