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online shop

All articles and content that relates to setting up or running an online shop. Includes everything related to key steps in the buying journey such as marketing, website set-up, order processing, delivery and customer service.

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How to manage online store pricing

Why read this? : We explore the key challenges in managing online store pricing. Learn the 3 key areas which shape your pricing plans. Read this to make your online store pricing better planned and

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Building an e-Commerce strategy example

Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing

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Managing your D2C delivery cost

Why read this? : We review the role of delivery cost in your D2C business model. Learn how different delivery cost factors impact your bottom line. And how to balance making delivery attractive to customers

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