Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Nike
All articles and content relating to US/global sportswear brand, Nike. With a focus on how it does marketing and e-Commerce.
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To tell or not to tell your brand origin story
September 8, 2026
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
Logo evaluation – learnings from 5 famous logos
August 12, 2026
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
Finding your brand’s tone of voice
June 1, 2026
We look at how you create and craft your brand’s tone of voice. Learn from our case study how to bring tone of voice to life. Read this to learn how to find your brand’s tone of voice.
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