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niche brands

Articles and guides which refer to the idea of niche brands. This is a competitive strategy where brands choose a specific target segment that they can uniquely serve.

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Shop window with two clothed mannequins and three price discount stickers on the window of 50%, 30% and 20%

Price discounts – Good or bad idea?

Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives

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