Articles and guides which relate to the video streaming business, Netflix. With a focus on their marketing and e-Commerce.
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Why read this? : We look at how to use psychology to create a clearer brand personality. Learn how build a consistent brand identity using the Big 5 personality traits. And learn why it’s also
Why read this? : We dig into digital transformation and look at why it’s become such a disaster area. Learn what role digital should really play and the many ways transformation gets abused and misused.
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
Why read this? : We look at what makes you a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which do
Why read this? : We look at how you can grow your business by providing digital services. Learn about how to meet online customer needs in service areas like information, entertainment and shopping. Read this to
Why read this? : We look at why taking risks helps you build a stronger competitive advantage. Learn from our examples why you have to be audacious to go on the offensive in marketing. Read