All articles and content related to the brain’s neocortex, the centre of logical thinking. With a focus on its impact on marketing, creative and e-Commerce.
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We explore how to find your creative place. Learn how to shape where creativity happens mentally, physically and with your audience. Read this for ideas on finding a better place to be creative.
We introduce you to Logical Lou. Learn what the logical part of your brain does for you. Read this to learn how to get lots more out of logic.
We explore the role of logical thinking in decision-making. Learn when it helps and when it doesn’t. Read this for ideas on when and how to apply logical thinking to your ideas.
We explore the surprising ways gut instinct influences marketing. Learn how it works and how it shapes what customers do. Read this to learn how to get more out of gut instinct.
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