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NAR

Articles and guides which relate to the NAR, also known as Net Advocacy Rating. This is a scoring system used in customer service to understand levels of satisfaction.

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How to get the most out of B2B CRM

Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn which activities drive a successful B2B CRM program. Plus, learn from our case study to how CRM connects to

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