Articles and guides which relate to Australian retailer, Myer. With a focus on their marketing and e-Commerce activities.
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Your e-Commerce positioning defines which customers you target and how you persuade them to buy. Learn how to create a positioning map and statement, and explore examples of brands activating their e-Commerce positioning. Read this to plan how to position yourself in e-Commerce.
We take lessons from 3 leading online fashion shopping sites. Learn how The Iconic, Myer and Converse’s D2C store offer different customer experiences. Read this for ideas on how to sharpen up your online selling.
We explore this year’s Christmas advertising from Coca-Cola, Myer and Pandora. Learn from these examples of how to check that adverts are clear, understandable, relevant, impactful and unique. Read this for ideas about how to crack Christmas advertising.
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