Articles and guides which relate to Australian retailer, Myer. With a focus on their marketing and e-Commerce activities.
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Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
Why read this? : Online fashion shopping is one of the most dynamic areas of e-Commerce. We review the online shopping experience at The Iconic, Myer and Converse’s D2C store. Learn how they handle front-end
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,