MINDSPACE

Articles and guides which refer to the acronym MINDSPACE, a tool to help find behavioural science insights.

Taken from the book The Nudge Unit by David Halpern. Stands for Messenger, Incentives, Norms, Defaults, Salience, Commitment, Affect, Priming and Ego.

How to use behavioural science in marketing

November 16, 2022

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to

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