Articles and guides which relate to the media industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this and how you can
Why read this? : We share how your marketing generation affects your view of social media. Learn why marketers from the Boomer, Gen X and Gen Y generations see social media very differently. And learn