How to drive traffic to an e-Commerce site
July 25, 2023
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
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Articles and guides which relate to the media industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Planning for great advertising campaign ideas
September 7, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
What to look for in an e-Commerce agency
August 4, 2023
Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Getting the most value out of influencers
July 12, 2023
Why read this? : We look at the marketing value of influencers. Learn how to identify and prioritise specific types of influencers, and where and when to use them. Read this to learn the value
Getting the most out of your media agency
June 9, 2023
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
6 key questions to ask when evaluating photos
September 12, 2023
Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
What IT skills are required for e-Commerce?
August 2, 2023
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. We cover the role of IT in digital media, websites, payments,
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Meeting the media sales team – make it awesome, not awful
June 27, 2023
Why read this? : We look at what happens when your media agency suggest a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the
The world of media buying is weird
July 28, 2023
Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. And, why so many media agencies feel the need
Your marketing generation drives your view of social media
August 3, 2023
Why read this? : We look at how your marketing generation affects your view of social media. Learn why marketers from the Boomer, Gen X and Gen Y generations see social media very differently. And