Articles and guides which relate to the media planning industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend you ask the media sales team to pitch for your business. Learn what drives this and how you
Why read this? : We share how your marketing generation affects your view of social media. Learn why marketers from the Boomer, Gen X and Gen Y generations see social media very differently. And learn