Articles and guides which relate to the media planning industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We look at what happens when you have a media sales team pitch for your media spend. Learn when and why this happens, and how to prepare for the meeting. Read
Why read this? : We look at how your marketing generation affects your view of social media. Learn why marketers from the Boomer, Gen X and Gen Y generations see social media very differently. And