How to drive traffic to an e-Commerce site
May 10, 2023
Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas
media planning
Articles and guides which relate to the media planning industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Planning for great advertising campaign ideas
May 19, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
What to look for in an e-Commerce agency
April 11, 2023
Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Getting the most out of your media agency
February 3, 2023
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
How to improve your D2C experience
May 10, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
What type of agency does your marketing need?
May 19, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Meeting the media sales team – make it awesome, not awful
February 16, 2023
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this, and how to prepare for
The world of media buying is weird
March 30, 2023
Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. And, why so many media agencies feel the need to
Your marketing generation drives your view of social media
April 13, 2023
Why read this? : We look at how your marketing generation affects your view of social media. Learn why marketers from the Boomer, Gen X and Gen Y generations see social media very differently. And