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media planning

Articles and guides which relate to the media planning industry. With a focus on how it relates to marketing, creative and e-Commerce.

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing

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The world of media buying is weird

Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. Plus, why your media agency often overcompensates in the

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