Articles and guides which relate to the media buying industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We look at how to work out what you need from an e-Commerce agency. Learn about the different types of services they offer. From high level strategy and planning to front-end activation.
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this, and how to prepare for
Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. And, why so many media agencies feel the need to