What to look for in an e-Commerce agency
September 23, 2022
Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an
media buying
Articles and guides which relate to the media buying industry. With a focus on how it relates to marketing, creative and e-Commerce.
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Getting the most out of your media agency
October 18, 2022
Why read this? : The biggest part of your marketing budget goes through your media agency. We share how to maximise the value you get for that spend. Learn what services media agencies provide. What objectives
6 key questions to ask when evaluating photos
September 20, 2022
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
What IT skills are required for e-Commerce?
December 1, 2022
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
What type of agency does your marketing need?
October 5, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Meeting the media sales team – make it awesome, not awful
October 25, 2022
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this and how you can
The world of media buying is weird
November 3, 2022
Why read this? : We look at media buying, the marketing activity where you normally spend the most money. Learn what makes much of what goes on in this area so weird. We go through how