Articles and guides which relate to the media buying industry. With a focus on how it relates to marketing, creative and e-Commerce.
Contact us if you can’t find what you’re looking for …
Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
Why read this? : We look at the process of evaluating photos to use in marketing. Learn 6 key questions which will sharpen up the way you look at photography. Use these to check your photos are
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend you ask the media sales team to pitch for your business. Learn what drives this and how you
Why read this? : Media is usually your biggest area of marketing investment. We share thoughts on how media buying works. Learn why buying a product that’s intangible and transient is such a weird experience.