Reframing the 3Fs of innovation
July 7, 2026
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
measurement
Articles and guides which relate to measurement. With a focus on how to use it in marketing, creative and e-Commerce decision-making.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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What you learn from a D2C post-launch review
June 2, 2026
We share what you learn from doing a D2C post-launch review. Learn who to involve, what to cover, and when it should happen. Plus, how to turn the learnings into a compelling story. Read this to learn how to do a D2C post-launch review.
How to organise your marketing data plan
June 19, 2026
We show how organising your marketing data leads to faster, better decisions. Learn how to scope your data needs and sources. Plus, practical examples of marketing data improving decision-making. Read this to get more out of your marketing data.
Let’s talk about advertising impact on sales and profits
July 10, 2026
We explore different ways to measure advertising impact. Learn the pros and cons of thinking short-term and long-term about advertising. Read this to learn more about advertising’s impact on sales and profits.
The value of writing
June 18, 2026
We look at the business value of writing. Learn about freelance copywriting fees and how to measure those against the value writing adds to your business. Read this to learn how to validate the value of writing for your business.
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