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Articles and guides which relate to measurement. With a focus on how to use it in marketing, creative and e-Commerce decision-making.

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Close up of a persons hand writing in a book, with the words "what's the value of my writing?" highlighted

The value of writing

Why read this? : This week’s article looks at the business value of writing. First we look at freelance copywriting fees to get an idea of cost. Then we apply these costs back the value

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