What you learn from a D2C post-launch review
February 7, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover, and when it should happen. We also look at how to
measurement
Articles and guides which relate to measurement. With a focus on how to use it in marketing, creative and e-Commerce decision-making.
Get in touch if you can’t find what you’re looking for …
Read More »
How to organise your marketing data plan
March 8, 2023
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to define your data needs, and identify your sources of data. Learn how to use different types of
Let’s talk about advertising impact on sales and profits
February 21, 2023
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
The value of writing
February 8, 2023
Why read this? : This week’s article looks at the business value of writing. First, we look at freelance copywriting fees to get an idea of cost. Then, we apply these costs back to the