Skip to content

mavens

Articles and guides which relate to the idea of mavens. Taken from the book The Tipping Point, mavens are experts in a subject, who share that expertise easily and widely.

Contact us if you can’t find what you’re looking for …

Young Girl reading book

The pros and cons of early adopters

Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep

Read More »