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Articles and guides which relate to the idea of mavens. Taken from the book The Tipping Point, mavens are experts in a subject, who share that expertise easily and widely.

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Young Girl reading book

The pros and cons of early adopters

Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it’s hard work to keep them happy.

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