Need a sticky idea? Think success
July 3, 2026
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
mavens
Articles and guides which relate to the idea of mavens. Taken from the book The Tipping Point, mavens are experts in a subject, who share that expertise easily and widely.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The pros and cons of early adopters
August 18, 2026
We explore the pros and cons of early adopters. Learn why they’re such an attractive target for new products and services. But also, why it’s hard to keep them happy. Read this to learn the role of early adopters in your marketing plan.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
