Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.
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Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. Martech creates exciting new ways to connect with customers, but also changes how you do marketing. That can be a
Why read this? : We share 3 different people types you find in digital. Learn how digital evangelists love digital, but can’t see much beyond it. Learn how digital deniers reject digital, and why they don’t
Why read this? : Digital marketing offers many benefits. We look at the functional and emotional benefits it gives to customers. Learn how to use these to make your brand offer more relevant online. Read this
Why read this? : We explore why you need Customer Relationship Management, (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the