Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.
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Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : We look at the role of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at what systems,
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : We review the importance and impact of testing e-Commerce websites. You need to test your online store to make sure it all works smoothly for the customer. Learn simple user testing
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. They bring exciting new ways to connect with customers, but they also mean changing how you do things. That’s
Why read this? : We share the 3 types of “digital” people you’re most likely to run into. Learn about digital evangelists and where they go wrong. Learn the challenges you face with digital deniers.
Why read this? : Digital marketing comes with many benefits. We share how to apply these to key marketing jobs to be done. Learn what functional and emotional benefits digital marketing offers, and how they
Why read this? : We explore why you need Customer Relationship Management (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the