Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.
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Why Read This? : We explore how the growth in marketing technology has impacted marketing. Learn about the 3 biggest martech challenges you’ll face and how to overcome them. Read this to become more of
Why read this? : We look at 3 different perspectives on digital. First, learn how digital evangelists love digital, but can’t see much beyond it. Then, how and why digital deniers reject digital. And lastly
Why read this? : We explore the functional and emotional benefits of digital marketing. Learn what going digital does to help you hook in customers and boost your brand. Read this to add digital marketing
Why read this? : We explore the ins and outs of Customer Relationship Management. Read our examples to learn why CRM works better in some categories than others. We also cover the IT challenges in