Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.
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Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a powerful mix. Then, soak up what we learned from our CX and martech
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests
Why Read This? : We look at how marketing technology has grown in the last 10 years. Learn how martech creates new opportunities for marketing, but also presents many challenges. Read this to learn about
Why read this? : We look at 3 different perspectives on digital. First, learn how digital evangelists love digital, but can’t see much beyond it. Then, how and why digital deniers reject digital. And lastly
Why read this? : We look at the different functional and emotional benefits of digital marketing. Learn how to use these to make your brand offer more relevant online. We also look at how going
Why read this? : We explore why you need Customer Relationship Management (CRM), and how it works. Read our examples to learn why it works in some categories than others. We also cover the IT challenges