Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.
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Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn which activities help you build a strong B2B CRM program. We also share a case study to show how
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
Why read this? : We show why and how testing e-Commerce websites matters so much. Learn key user testing principles, and what’s needed to specify and run e-Commerce website tests. Read this to learn 52
Why Read This? : We explore how the growth in marketing technology has impacted marketing. Learn about the 3 biggest martech challenges you’ll face and how to overcome them. Read this to become more of
Why read this? : We look at 3 different perspectives on digital. First, learn how digital evangelists love digital, but can’t see much beyond it. Then, how and why digital deniers reject digital. And lastly
Why read this? : We explore the functional and emotional benefits of digital marketing. Learn what going digital does to help you hook in customers and boost your brand. Read this to add digital marketing
Why read this? : We explore the ins and outs of Customer Relationship Management. Read our examples to learn why CRM works better in some categories than others. We also cover the IT challenges in