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Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.

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How to get the most out of B2B CRM

Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study

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52 ways to start testing e-Commerce websites

Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests

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