Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.
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Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. Martech creates exciting new ways to connect with customers, but also changes how you do marketing. That can be a
Why read this? : We share 3 different people types you find in digital. Learn how digital evangelists love digital, but can’t see much beyond it. Learn how digital deniers reject digital, and why they don’t
Why read this? : Digital marketing offers many benefits. We look at the functional and emotional benefits it gives to customers. Learn how to use these to make your brand offer more relevant online. Read this
Why read this? : We explore why you need Customer Relationship Management, (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the