Articles and guides which relate to martech or marketing technology. Why you need it, how to do it and how to keep getting better at it.
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We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
We explore the benefits of your website in digital marketing. Learn how it supports reach, engagement and sales. We also review the systems, skills and resources you need to run it. Read this to learn how to make your website work harder for you.
We explore CRM’s role in Business-to-Business (B2B) marketing. Learn from our case study how to succeed in this channel. Read this to learn how to build a better B2B CRM program.
We explore the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a potent mix. Then, savour the lessons from our CX and martech audits of leading online alcohol sellers. Read this for selling ideas from the e-Commerce alcohol sales category.
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
We explore the impact of the growth in marketing technology. Learn how to overcome the 3 biggest martech challenges you’ll face. Read this to become more of a martech master and less of a martech martyr.
We share the 3 most common views about digital. Digital evangelists, who love digital too much. Digital deniers, who reject it. And, digital decathletes who take a more balanced view. Read this to learn how to deal with different digital perspectives.
We explore the functional and emotional benefits of digital marketing. Learn how digital helps you connect with customers and build brands. Read this to add digital marketing benefits to your marketing playlist.
We explore the ins and outs of Customer Relationship Management. Read why CRM works better in some categories than others, plus its various IT challenges. Read this to learn how to use Customer Relationship Marketing to grow your business.
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