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marketing revolution

Articles and guides which relate to market revolution. This is a disruptive approach to innovation which focuses on creating brand new products or services.

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Diagram with culture written in the centre and eight spokes - people, organisation, values, reward, leadership, environment, standards and policies, systems and resources

Creating a more creative culture

Why read this? : We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for practical examples of ways to

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Neon sign saying "I am Bold"

How culture drives breakthrough ideas

Why read this? : We look at how culture affects your business’s ability to deliver breakthrough ideas. Learn how to encourage thinking that drives bolder and brasher innovation. Read this to learn how to create

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We look at how asking 5W questions improves your idea generation process. Learn how asking why, what, who, where and when helps you identify better ideas. Read this to learn more

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Inside a concept hall, lots of confetti flying in air, with audience reaching out their hands towards it

How to be a more creative company

Why read this? : We look at different approaches to becoming a more creative company. Learn how to encourage creators, and handle critics. And how to get more out of those who coast along on

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