What a great project team looks and feels like
February 7, 2023
Why read this? : We look at how you set up and run a great project team for marketing. Learn the 3 key types of role you have to define, and what skills are needed
marketing planning
Articles and guides which relate to marketing planning. Why you need it, how to do it and how to keep getting better at it.
Get in touch if you can’t find what you’re looking for …
Read More »
Using a SWOT example to drive impact and actions
March 14, 2023
Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make
Planning for great advertising campaign ideas
January 31, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Building an e-Commerce strategy example
January 27, 2023
Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review
Sowing the seeds of e-Commerce growth
February 2, 2023
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Use digital insights to boost your brand’s health
January 27, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Using the market attractiveness model for targeting
January 27, 2023
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
A brief guide to writing briefs
January 30, 2023
Why read this? : We share what you need to learn to get better at writing briefs. Learn answers to key questions like why you need them. What’s in them, and who should write them. And
The 5Ws of idea generation
February 14, 2023
Why read this? : Idea generation is the process of finding ideas to fuel your business growth. We look at how you can improve that process using the 5W questions. Why, what, who, where and when.
E-Commerce capability – 12 ways to drive success
February 15, 2023
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Marketing and e-Commerce divided by a common language
January 31, 2023
Why read this? : We look at the similarities and differences between marketing and e-Commerce. Learn how they share similar goals like building brands and winning customers. But also why they find it so difficult to
Marketing evolution versus marketing revolution
January 31, 2023
Why read this? : We explore the differences between marketing evolution and marketing revolution approaches. Learn how a marketing evolution approach helps drive steady long-term growth. And how a revolution approach creates disruptive (but risky) breakthroughs.