Articles and guides which relate to marketing planning. Why you need it, how to do it and how to keep getting better at it.
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Why read this? : Market attractiveness is a process to decide which customer segments to target. We share how to gathers and analyse the data you need for it. Learn from our example model including
Why read this? : Marketing and e-Commerce both build brands and try to win customers. But despite similar objectives, they often operate differently. We share their different perspectives, and show what each adds to your