Skip to content

marketing planning

Articles and guides which relate to marketing planning. Why you need it, how to do it and how to keep getting better at it.

Contact us if you can’t find what you’re looking for …

Question mark spray painted onto a tree trunk among a wood of trees

Building an e-Commerce strategy example

Why read this? : We walk through the steps of building an e-Commerce strategy for an example pizza delivery business. That includes an external analysis to identify opportunities, and how to plan for internal capabilities. We

Read More »
Small leaf growing in sandy earth

Sowing the seeds of e-Commerce growth

Why read this? : We look at how to uncover e-Commerce growth opportunities. Learn how to identify sources of growth. And how to position yourself with the highest potential customers in the market. Read this to

Read More »
Man writing blue shirt

A brief guide to writing briefs

Why read this? : We share what you need to learn to get better at writing briefs. Learn answers to key questions like why you need them. What’s in them, and who should write them. And

Read More »
Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and

Read More »
Michael Schumacher racing suit hanging in a display cabinet

Be audacious for competitive advantage

Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive

Read More »