Articles and guides which relate to marketing planning. Why you need it, how to do it and how to keep getting better at it.
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Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
Why read this? : We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking.
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an
Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read
Why read this? : We explore 12 e-Commerce capability areas covering skills, processes and systems that drive online selling success. Learn how these support the whole process from identifying opportunities to creating great experiences. Read