Articles and guides which relate to the marketing planning process. Why you need it, how to do it and how to keep getting better at it.
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Why read this? : We share how you find e-Commerce growth opportunities. Learn how to work out where growth will come from. Which customers and markets to go after. And how to decide where to position
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Why read this? : Providing digital services for your customers is a great way to grow your business. We share the extra factors you need to include in the digital services marketing mix. Learn what
Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect
Why read this? : We share 4 marketing innovation lessons to help you manage the process better. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems and
Why read this? : We share why many businesses find marketing planning a challenge. Learn the importance of separating the marketing planning process from the plan itself. Plus, we share key tips on how to