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marketing planning process

Articles and guides which relate to the marketing planning process. Why you need it, how to do it and how to keep getting better at it.

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Sowing the seeds of e-Commerce growth

Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself

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Grow your business with digital services

Why read this? : We look at how you can grow your business by providing digital services. Learn about how to meet online customer needs in service areas like information, entertainment and shopping. Read this to

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Marketing planning – You pick it up

Why read this? : We share why many businesses find marketing planning a challenge. Learn the importance of separating the marketing planning process from the plan itself. Plus, we share key tips on how to

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