What’s the purpose of brand purpose?
June 20, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those
marketing monkey
Articles and guides which relate to the idea of the marketing monkey. Taken from the three wise monkeys who see no evil, hear no evil, speak no evil.
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The Three Monkeys of e-Commerce – What’s your e-Commerce style?
July 27, 2023
Why read this? : We look at the impact of different personality types in online selling. Learn how insight profiles which hear, see or speak no evil shapes your e-Commerce style. We share the good and
The three monkeys of marketing – personality types
July 4, 2023
Why read this? : We share examples of different marketing personality types. Learn how different Insight colour profiles make marketers act like the 3 wise monkeys. Read this for ideas on how to get the