Articles and guides which relate to the idea of the marketing monkey. Taken from the three wise monkeys who see no evil, hear no evil, speak no evil.
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Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out your e-Commerce style. Learn the pros and cons of Sunshine Yellows, Fiery
Why read this? : We cover how you identify different marketing personality types. Learn how Insight profiles apply to marketers. We show how Sunshine Yellows, Fiery Reds and Cool Blues act like the 3 wise