Articles and guides which relate to the idea of the marketing monkey. Taken from the three wise monkeys who see no evil, hear no evil, speak no evil.
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Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out what your e-Commerce style is. Learn the pros and cons
Why read this? : We cover the process which helps you identify different marketing personality types. Learn how the Insight Discovery profile applies to people who work in marketing. We show how Sunshine Yellows, Fiery