
What’s the purpose of brand purpose?
Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
Articles and guides which relate to the idea of the marketing monkey. Taken from the three wise monkeys who see no evil, hear no evil, speak no evil.
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Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out your e-Commerce style. Learn the pros and cons of Sunshine Yellows, Fiery
Why read this? : We cover how you identify different marketing personality types. Learn how Insight profiles apply to marketers. We show how Sunshine Yellows, Fiery Reds and Cool Blues act like the 3 wise