Articles and guides which relate to the marketing mix. Either the 4Ps (products) or 7Ps(services) – Product, Price, Promotion, Place, Physical Location, People, Process.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the benefits of branding in e-Commerce. Learn how it connects you with customers at each stage of their journey. Read this to learn how branding in e-Commerce boosts your online sales.
We share our most popular lessons from 2023. Learn which of our marketing, creative and e-Commerce articles drove the most interest. Read this to kickstart your thinking about how to grow in 2024.
We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this to plan for more profitable online store pricing.
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this to learn how to sow the seeds of your future e-Commerce growth.
We explore how to find and use digital insights to make more customer-focused decisions. Read this to learn how to use digital insights to boost your brand’s health.
We explore how to use the Ansoff Matrix to plan for innovation growth. Learn the pros and cons of each of its 4 options, plus real-life examples and a worked case study. Read this to learn how to use the Ansoff matrix to plan innovation.
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
We review 8 marketing mistakes from 3 example innovation projects. Learn from these how to avoid common errors. Read this to learn why some marketing projects go wrong.
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