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marketing lessons

Articles related to all lessons from marketing. From market research to brand management and communications, build your expertise in marketing. We also cover digital marketing, working with agencies and key skills individual marketers need to develop.

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : We share 8 examples of marketing mistakes made on different innovation projects. Learn from these how to avoid these common errors. Read this to learn from what happens when marketing projects

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Wooden law gavel on a plain white background

How to improve marketing decision-making

Why read this? : We look at different approaches, roles and styles that help improve marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for quick and easy ways to

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Shop window with two clothed mannequins and three price discount stickers on the window of 50%, 30% and 20%

Price discounts – Good or bad idea?

Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives

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