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marketing lessons

Articles related to all lessons from marketing. From market research to brand management and communications, build your expertise in marketing. We also cover digital marketing, working with agencies and key skills individual marketers need to develop.

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Summary page showing our most popular articles in 2022 on market attractiveness, creative thinking barriers and an online store profit and loss

Our 3 most popular lessons from 2022

Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : We share examples of lessons learned from marketing mistakes made on 3 different projects. Learn how to use these to avoid making the same marketing mistakes yourself. Read this to learn

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Wooden law gavel on a plain white background

How to improve marketing decision-making

Why read this? : We look at different approaches, roles and styles that help improve marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for quick and easy ways to

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Shop window with two clothed mannequins and three price discount stickers on the window of 50%, 30% and 20%

Price discounts – Good or bad idea?

Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives

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