Our 3 most popular lessons from 2022
July 6, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
marketing lessons
Articles related to all lessons from marketing. From market research to brand management and communications, build your expertise in marketing. We also cover digital marketing, working with agencies and key skills individual marketers need to develop.
Get in touch if you can’t find what you’re looking for …
Read More »
Use digital insights to boost your brand’s health
September 11, 2023
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Using the market attractiveness model for targeting
August 8, 2023
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Learn from your marketing mistakes
July 21, 2023
Why read this? : We share examples of lessons learned from marketing mistakes made on 3 different projects. Learn how to use these to avoid making the same marketing mistakes yourself. Read this to learn
Lessons we’ve learned writing about marketing
June 23, 2023
Why read this? : We share how writing about marketing has impacted our perspective on topics like insights, strategy and activation. Learn how it’s helped us organise our thinking, and made it easier to share
How to improve marketing decision-making
June 28, 2023
Why read this? : We look at the different approaches, roles and styles you can use to improve marketing decision-making. Learn how to reduce the frustration and make smarter and faster decisions. Read this for
Marketing and e-Commerce divided by a common language
September 19, 2023
Why read this? : We look at the similarities and differences between marketing and e-Commerce. Learn how they share similar goals like building brands and winning customers. But also why they’re so different in how
See the benefits of Photoshop for marketing (and e-Commerce)
September 25, 2023
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn
Marketing evolution versus marketing revolution
September 25, 2023
Why read this? : We explore a big marketing innovation dilemma. Do you follow a marketing evolution approach to get safer but slower and smaller ideas? Or a marketing revolution approach for bigger, bolder but
Marketing agency evaluation – some rules of thumb
May 30, 2023
Why read this? : We look at some of the more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this
Price discounts – Good or bad idea?
May 16, 2023
Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives
Christmas advertising tells us it’s already here
May 16, 2023
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,