Articles related to all lessons from marketing. From market research to brand management and communications, build your expertise in marketing. We also cover digital marketing, working with agencies and key skills individual marketers need to develop.
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Why read this? : Market attractiveness is a process to decide which customer segments to target. We share how to gathers and analyse the data you need for it. Learn from our example model including
Why read this? : Marketing and e-Commerce both build brands and try to win customers. But despite similar objectives, they often operate differently. We share their different perspectives, and show what each adds to your
Snapshot : This week, we focus on where to use Photoshop for marketing. Learn the 5 key activities where you can use Photoshop to raise your game in how you do marketing. So, see how