Why marketers need to have an open mind
October 7, 2026
We explore why marketers need to have an open mind. Learn where and when openness to new ideas can be used most effectively. Read this to open your mind to more open-minded marketing.
marketing
Articles related to all lessons from marketing. From market research to brand management and communications, build your expertise in marketing. We also cover digital marketing, working with agencies and key skills individual marketers need to develop.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The unexpected power of marketing surprise
September 28, 2026
We explore the unexpected power of surprise in marketing. Learn how to find the surprise sweet spot to supercharge your brand. Read this for ideas about marketing surprise.
Marketing psychology – where to start?
September 16, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
What sort of marketing help do you need?
September 11, 2026
We explore the different types of marketing help you can choose from. Learn the deciding factors between recruiting someone, appointing an agency and hiring a consultant. Read this for ideas on finding the right type of marketing help.
How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
What does your online presence say about you?
August 31, 2026
We explore how to build the right level of online presence. Learn how to make sure you don’t do too little or too much online. Read this for ideas on using your online presence to grow your brand.
10 common website issues that will lose you business
September 2, 2026
We explore how to fix 10 of the most common website issues. Learn where brand websites regularly get design, writing, and customer experience wrong. Read this to make sure your website isn’t costing you business.
Building business ideas that mean business
August 27, 2026
We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
Why marketing buzzwords should be banished
September 7, 2026
We explore why you should banish marketing buzzwords. Learn how they make you sound less clear, inclusive and original. Read this to learn the benefits of banishing marketing buzzwords to the back of beyond.
Maverick marketing – more of it, please
September 10, 2026
We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.
Failure review – lessons from our least popular articles
September 11, 2026
We share lessons from our least popular articles. Learn why a failure review should be a key part of your creative process. Read this to learn why knowing what doesn’t work is as valuable as knowing what does.
Dull ideas and how to brighten them
September 16, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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