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marketing leadership

All articles and content relating to marketing leadership. With a focus on how to improve the way it’s done and to remove bad habits.

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From the 3 negative Fs of Innovation - Failure, frustration and f*cking around to the 3 positive Fs of innovation - Future-test, flow and f*ck it

Reframing the 3Fs of innovation

We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.

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Check the brightness of your brand's creative habits

Logical Lou holding a sign that reads - Worried your brand's ideas are dull? Check your creative habits with our free ChiQ test.

Brands that consistently bring the brightest ideas to life build great creative habits and processes.

Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.

10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.

Take the test to find out more.

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