
What sort of marketing help do you need?
We explore your choices when you realise you need some marketing help. Learn the deciding factors between recruiting someone, appointing an agency and hiring a consultant.
All articles and content relating to marketing leadership. With a focus on how to improve the way it’s done and to remove bad habits.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We explore your choices when you realise you need some marketing help. Learn the deciding factors between recruiting someone, appointing an agency and hiring a consultant.

We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.

We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.

We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.

We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.

We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.

We explore knowledge management’s role in marketing. Learn how organising the 2 types of knowledge helps you sharpen your marketing. Read this to learn why knowledge management and marketing aren’t a contradiction in terms.

We explore the good and bad of marketing leadership. Learn what marketing leaders who know their stuff do. And the warning signs of a marketing leader who’s stuffing it up. Read this for thought-provoking ideas about marketing leadership.

We explore what should happen after qualitative research results. Learn from our example how to create ideas and a plan from your research debrief. Read this to get more ideas out of your qualitative research results.

We explore the different types of people who cause marketing block. Learn how to handle those who delay, disrupt and destroy your marketing plans. Read this for ideas on how to get your marketing moving again.

We explore what influences the choice between using a generalist or specialist agency. Learn the pros and cons of each, plus a way to get the best of both. Read this to help you decide between using a generalist or specialist agency.

We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
